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Monday, 5th April 2004 (8638 views)

Damas the World Gold Council and Vicenza fair have organised a showcase of Italian god jewellery in Dubai and the Middle East.<BR/><BR/>The exhibition, Gold Expressions: the language of Italian Design, aims to reinvigorate demand for Italian gold jewellery, by highlighting its quality and broad consumer appeal.<BR/><BR/>A press conference, held at the Fairmont Hotel, showcased jewellery collections from numerous famous Italian designers. The collection was also on display at the Burjuman Centre from March 22 - 26 March 2004, and from 29 March to 2 April at Marina Mall in Abu Dhabi. The collection now sets of on a world tour. <BR/><BR/>Damas also took the opportunity to launch 'Uno Trend: Damas Youth Collection', AME Info reports. The 18 carat gold collection is endorsed by former Ms Universe and Bollywood actress, Lara Dutta and is divided into the four categories - Gold for Love, Gold to Glow, Gold to Express Yourself and Gold to Create an Impression.<BR/><BR/>The Gold Expressions collection features over 400 pieces from 54 of Italy's top gold jewellery designers and manufacturers <BR/><BR/>Moaz Barakat, managing director for Middle East, Turkey and Pakistan for the World Gold Council, commented: "We are delighted to be strengthening our long-standing relationship with Damas and the Vicenza Fair, and we believe that this united effort will result to a positive response from consumers and shall bring strong statement about the relevance of Italian expertise in design, craftsmanship and innovation."<BR/><BR/>The Vicenza Fair organises events such as Vicenza Oro1, Vicenza Oro2 and Orogemma, the Vicenza Fair or Fiera di Vicenza and is a key player in the gold jewellery market.<BR/><BR/>Dubai is the second biggest importer of Italian gold jewellery in the world, after the United States. Discussions are currently taking place about the possibility of setting up a permanent distribution centre for Italian gold jewellery in Dubai.

 

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