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Friday, 20th February 2004 (6150 views)

Gold jewellery remains popular in Western Europe, with celebrity endorsements and the appeal to the youth market helping to drive up sales.<BR/><BR/>Experts such as Roland Wood from high-class jewellers Boodle & Dunthorne say that the precious metal is in demand.<BR/><BR/>'On the continent yellow gold is making a comeback,” he told icBerkshire. <BR/><BR/>This trend has been partly diluted in the UK, he claims, with jewellers seeking to combine gold with white metals to form new alloys to meet changes in demand.<BR/><BR/>'Pure gold comes out of the ground yellow, so it has to be mixed with other metals to make it white,” he explained.<BR/><BR/>Boodle & Dunthorne is promoting a number of collections, including a new range from Janeth Weil.<BR/><BR/>Ms Weil has developed a 60s inspired 'Sphere' range, which focuses on strong colours and textures.<BR/><BR/>The pieces incorporate round stones forming clusters on necklaces, earrings and rings, and come in 22 carat gold vermeil.<BR/><BR/>Other new trends in the gold jewellery market include the emerging popularity of charm bracelets.<BR/><BR/>Mr Wood says charm bracelets are “in vogue”, with the lead set by pop icons such as Beyonce Knowles and Kylie Minogue being picked up on the high street.

 

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