Tuesday, 3rd February 2004 (4635 views)

Gold will take centre stage in the world's largest shopping mall in Dubai.

Gold and jewellery retailers will in turn be housed in the world's largest gold souk (the Arabic word for market), to display their products and items.

'Not only will we dedicate 850,000 square feet of retail space to high and mid-fashion brands within The Dubai Mall, but we are also creating a platform for them to display their wares in the most spectacular way,' explained Ibrahim Al Hashemi, executive director of EMAAR properties retail and leasing department.

The mall itself, over 50 soccer pitches in size, will be the largest single shopping space in the world according to AME info.

A floating 'island of high fashion', designed as a four-way fashion ramp within a water feature, will become available for The Dubai Mall retailers to hold exclusive fashion shows and previews.

With the world's largest fleet of fashion brands gathered under one roof, the company hopes to break new ground in creating an exciting destination for shoppers and become a focus for the promotion of gold, not only in the region but throughout the world.

 

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